L'Oreal Paris Everpure Blonde Shampoo is specially formulated to protect and enhance the radiance of blonde and highlighted hair. Infused with iris extract and a UV filter, this sulfate-free shampoo gently cleanses while neutralizing brassiness and preventing yellow tones from appearing. It nourishes and softens hair while maintaining vibrant color and a healthy shine. Perfect for natural and color-treated blondes seeking a bright, luminous look.